Privacy Policy

This website is operated by Avanse Education IT UK Ltd. We publish educational content and practical resources to help UK learners understand IT education pathways, compare study formats, and prepare for entry-level digital roles. We are the data controller for personal data processed through this website unless a section below explains that a third party acts as an independent controller for its own processing.

If you have questions about this policy, requests regarding your data, or concerns about cookies and advertising technologies, you can contact us using the details below. We take privacy requests seriously and aim to respond within 30 days.

We use cookies and similar technologies to make the site work, to measure how people use it, and to support advertising measurement. Cookies are small text files stored on your device by your browser. Some are set by us (first-party) and some are set by service providers (third-party).

We divide cookies into exactly three categories. Each category below includes the purpose, example identifiers, whether consent is required, and retention guidance.

When you consent to marketing and advertising cookies, we may use advertising technologies to measure campaigns, understand which messages are useful, and show ads to people who have previously visited our website. We do not use marketing cookies to infer sensitive categories about you.

Our website displays a cookie consent banner that provides three choices: Accept All, Reject Non-Essential, and Manage Preferences. Analytics and marketing cookies are not activated until you choose to accept them. Your selection is stored in your browser localStorage for 12 months.

By clicking 'Accept All Cookies', you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

You may withdraw consent at any time by clicking 'Manage cookie preferences' in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at the email address in this policy.

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

This website uses the following Google services:

• Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
• Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
• Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
• Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

• Page views and time on site
• Specific conversion events (form submissions, purchases)
• Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.

If you are located in the EEA or UK, you have the following rights:

• Access (Art. 15): request a copy of data we hold about you
• Rectification (Art. 16): correct inaccurate or incomplete data
• Erasure (Art. 17): request deletion ('right to be forgotten')
• Restriction (Art. 18): limit how we process your data
• Portability (Art. 20): receive your data in a structured, machine-readable format
• Objection (Art. 21): object to processing based on legitimate interest
• Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

• EU users: https://edpb.europa.eu
• UK users: https://ico.org.uk

Depending on how you use the website and which cookie categories you consent to, we may collect the following types of data:

• Full name
• Email address
• Phone number
• IP address
• Browser type and version
• Device type and operating system
• Cookies and tracking identifiers
• Usage data (pages visited, time on site, click paths)
• Form submission content
• Conversion events (form submits, calls, purchases)

We only process personal data where we have a lawful basis. The basis depends on the data type and purpose:

• Contact form data: consent (Art. 6.1.a) and contract performance (Art. 6.1.b)
• Analytics data: consent (Art. 6.1.a)
• Marketing/remarketing data: consent (Art. 6.1.a)
• Security and fraud prevention: legitimate interest (Art. 6.1.f)

Where consent is the lawful basis, you can withdraw it at any time using the cookie preferences panel without being penalised for doing so.

We keep data only as long as needed for the purposes described in this policy, then delete or anonymise it. Specific retention periods are:

• Contact form submissions: 2 years
• Analytics data (GA4): 14 months
• Marketing cookies (Google Ads): up to 540 days
• Email communications: duration of relationship + 1 year
• Server logs: 90 days
• Cookie consent records: 3 years (audit requirement)

If a longer retention period is required by law, regulation, or for establishing, exercising, or defending legal claims, we may retain data for that longer period and then delete it when no longer required.

We implement reasonable technical and organisational measures intended to protect personal data from accidental loss and unauthorised access, use, alteration, or disclosure. No website can guarantee absolute security, but we regularly review how we store and handle data and limit access to those who need it.

You can manage preferences using the cookie banner when you first visit the site or later using the “Manage cookie preferences” link in the footer. You can also clear cookies through your browser settings. If you reject non-essential cookies, the site will continue to work but some measurement and personalisation features may be unavailable.